Exponent by Sp—ce
Brand, ads, content, email.
Your team runs them with a prompt.
We write your business down once. That's the brain. On it we build the tools that make your ads, content, email and pages, and the ones only your business needs. Your team runs them with clicks and prompts. Senior people build them, check the work and keep improving them. Every result goes back into the brain, so month six is sharper than launch.
- 72 daysAthleteField, first commit to public launch. One person.
- 1 weekTELUS Innovation Summit, launched. 43 applications on a goal of six.
- Under a yearDaylight, from a name to multi-million clients.
Monday
What Monday
looks like.
Real prompts, on real businesses, this month. Each one built by a senior person for one business, and sharper every month since.
Make three posts for the fall promo.
- Three posts
- One email
- In her voice
Laura Rossi
What worked in ads this week?
- Meta results pulled
- Winners scaled
- New creative, on brand
Aizen Academy
Scan for partners who fit our method.
- A ranked list, weekly
- The opener drafted
DJ Advisory
Make the launch video for the spring collection.
- Brand video
- Social cards
- Expert review
Shaheen
Who's racing Vancouver and hasn't heard from us?
- The list
- The send, in voice
AthleteField
What are people asking about the Vancouver race?
- Search questions
- A guide for review
AthleteField, 122 city pages
Edit these for the site.
- Curated
- Edited to the brand
Laura Rossi
Who booked this week and who dropped?
- The booking flow answers
Laura Rossi
Write the newsletter in our voice.
- Drafted from the brand
- No doc to read first
Raising The Village
Where should we win next quarter?
- The numbers, read
- Three moves
- One decision
Daylight
Tighten the claim on the home page and add motion.
- Live by the afternoon
- From the brand system
Every site
Run the weekly audit.
- Security
- Content
- City pages
- Fixes listed
AthleteField
Draft the course map reel for Toronto.
- Map
- Pips
- Caption
- Ready to post
AthleteField
What did the month do?
- What moved
- What's next
Every business
The shift
A growth team used to be
four agencies and twelve tools.
Now it's your people, a brain, and tools built for your business. The volume that needed a department is done by agents. What's left is the decision, and the people who make it well. That's the part we staff.
- 01The pyramid inverts.Senior people do the work. Agents do the volume.
- 02Context is the moat.What your business knows, written down, is the asset.
- 03Tools shape the business.Build them. Don't rent them.
- 04The bottleneck moved.From hands to judgement.
- 05Fewer meetings, fewer handoffs, fewer logins.One place to ask.
- 06Outsized results.On the team you have.
Transformations
Businesses that
run on a brain.
AthleteField
The app: pace matching, race day, splits against the field. 122 city pages kept true by agents. Content, email and security as exponents.
72 days to launch · 1,146 signed up · 1.3M views
Positioning, site, brain. Inbound and outbound partnership scans as custom exponents, the engine for growth.
Partnership scan, run weekly
Brand, strategy, growth and content on the brain. Booking, image curation and editing as custom exponents. Google profile, site, search, email, all piping in.
Booking to ads, from one page
Brand, site, brain. Ads and creative as exponents.
Ads and creative, by prompt
Strategy, brand, site, brain. Ads and content as exponents.
Ads read weekly, by prompt
Naming, brand, site and project support.
Live in two weeks
TELUS Innovation Summit
Site and campaign.
43 applications on a goal of six
Raising The Village
Brand, site, an impact reporting hub, and a messaging tool so the team writes in the brand instead of reading a doc.
19× impact ROI
How it works
Experts build it.
Exponents run it.
01
Understand
The read and the foundation. What to lead with, decided.
02
The brain
Written once. Read by every agent and every person.
03
The exponents
Tools and agents that run on it. Core for every business, custom for one.
04
The rhythm
Read monthly, kept current, sharper every month.
Experts decide, build and review at every step.
Experts
Senior people who've built brands and businesses before. They decide what the business claims, what ships and what changes. They build the exponents and check what they make.
The brain
One living record per business: strategy, brand, voice, rules, results. Written once by experts. Read by every tool and every person. Sharper every week. Yours.
Exponents
The tools and agents that run on the brain. Core ones every business gets: research, content, ads, email, web, the monthly read. Custom ones built for one business. Your team runs them with clicks and prompts.
Tooling
Build the systems
your business runs on.
Most companies rent their tools and bend the business to fit them. The cost is subscriptions, the complexity is integrations, and the reliance is on vendors who change the rules. A business with a brain builds the tools it needs on top of it, owns them, and changes them with a prompt. Experts build them to a high bar. The agents keep them running.
- One place to ask
- One repo, one board, one brain. The founder asks; the system answers or does.
- Fewer vendors
- Ads, email, content, web and the tools between them, run from the same record.
- Owned, not rented
- The brain, the exponents and the code stay with the business.
Who it's for
Founders first.
Then anyone building something.
Founders with a product and no team around it
The company catches up to the product. Brand, growth and the tools in between, built by senior people, run by you, while you build.
Owners of a business that runs on them
The method in your head becomes a brain the business runs on. The scans, the bookings, the voice. Your team runs them with a prompt.
Funds, platforms and builders
One standard across a portfolio. Each company gets a brain, and what one learns the next starts with. Three reads, free.
Who we are
Decades in.
Weeks out.
Not an agency you brief. Not a tool you're alone with. Two decades building brands you know, for TELUS, Validere, Raising The Village and sixty others, and senior people who stay to keep yours sharp. No juniors to train, no account manager in between.
Tibi
Two decades leading brand and growth. Built AthleteField alone, with exponents, and the brains every business here runs on.
The bench
Senior people in design, search, growth, project management, motion and development. By name when the work needs them.
The exponents
Core ones every business gets. Custom ones built for one. Built and kept sharp by the people above.
How we work
A read, a build,
a rhythm.
| The read | Free | Two days | Where the business stands, what to lead with, and the number we're going after. Free if we're a fit. |
|---|---|---|---|
| The build | From $12,000 | Weeks | The brain, the goals and the first exponents. Scoped to what exists: brain only, brand and site and brain, or the product too. |
| The rhythm | From $7,500 | Each month | A monthly read. The exponents kept current and sharper every month. Fixed senior days for new work, shown in the brain. |
| Custom exponents | Scoped | Per build | A scan, a booking flow, a tool for the team, an app. |
What it replaces: the brand agency, the ads agency, the content freelancer, a dozen tools and the handoffs between them.
Capacity is shown in the brain every month: what shipped, what's next, what the days went to. No minimum term. The brain stays yours. Where the tool counts the result, part of the fee can ride on it.
Start with a read
Tell us about
your business.
Two days later: where it stands, what to lead with, and what a brain would change first.